POSITRON AI — MEDIA / PRESS BRAND ASSET PACKAGE
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Everything a journalist needs to reference Positron AI correctly.
Questions or additional assets: press@positron.ai

CONTENTS
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01 Positron AI Logos/
   Lockup/     Icon + "POSITRON AI" wordmark — the standard, preferred logo.
   Wordmark/   "POSITRON AI" wordmark only — where the icon is redundant or space is wide.
   Icon/       Hex mark only — avatars, favicons, square crops. Not a substitute for the
               full logo on first use.

   Each of the three is supplied in:
     For dark backgrounds/  — teal (default), white
     For light backgrounds/ — black
   …and in both SVG/ (vector, scales infinitely — preferred for print and web)
   and PNG/ (transparent, ~2400px wide — for documents and presentations).

02 Positron AI Brand Usage Guidelines/
   Positron AI - Brand Quick Reference.pdf
   One page covering the logos and how to use them, the color palette (with hex
   values and the Pantone spot color), typography, and the boilerplate descriptions.

03 Company Descriptions/
   Company Descriptions.txt — one-line and one-paragraph boilerplate, plus name usage.

QUICK RULES
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• Use teal or white marks on black or dark surfaces.
• Use the black mark on white or light surfaces. Never place the teal mark on white.
• Do not recolor, stretch, rotate, outline, or add effects to the marks.
• Do not rebuild the wordmark from a font — always use the supplied artwork.
• Keep clear space around the logo of at least half the icon's width on every side.
• Never mix colorways within a single lockup.

COLOR
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Positron Teal   #6DD6D2   RGB 109, 214, 210   (preferred highlight)
Light Teal      #BFEEEB   RGB 191, 238, 235
Black           #000000   White  #FFFFFF   Dark Gray  #595959
Spot-color printing of the marks: Pantone 3105 C

TYPOGRAPHY
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IBM Plex Sans — headlines and body (weights 300–600)
IBM Plex Mono — eyebrows, labels and UI (uppercase, tracked)
Both are open source and available from Google Fonts.
The Positron logotype is custom artwork, not a distributable font.

© Positron AI, Inc. The Positron AI name, logo and product names are trademarks of
Positron AI, Inc. Assets are provided for editorial use in coverage of the company.
